Don't just make money online, build a buisness!

All over the world, people with internet access are hoping and trying to make money online.

Everyday, on Facebook, hundreds of thousands of people are actively looking into new and old ways to make money from the Internet. Unfortunately, most of the things they will try will not work.

African business man

Making money online: why it doesn't work

To be clear I am not saying people cannot make money online. On the contrary I’ve been making money online for more than ten years and I have followed the journeys of several other people who have made even more money than me. It’s not only possible to make money online it’s being done every day.

However many people get the wrong idea when it comes to using the internet to make money. I’m basing my observations primarily of what I see on Facebook in groups dedicated to people looking to make money online.

Make money online with Facebook groups

The first thing I see is that most people do not want to invest their time to make money. You would think that they wouldn’t want to invest money; actually it’s easier to convince them to invest a little money than it is to convince them to invest a little time and effort.

If you post an ad telling people they will make money without doing anything and all they have to do is pay a little money you will get lots of response and a lot of people wanting to join in. If you post a similar ad telling people there is no money to invest but it requires a lot of time and effort you most likely will not find anybody interested.

Now imagine what happens when you tell them that they not only need to invest some money but they also have to invest a lot of time and effort. Then you understand why most people fail to make money online.

At the end of the day, most people do not make money online because they are trying things that don’t work. And when presented with legitimate opportunities that actually work they refuse to try them. Or worse, they try them and then give up without going even half way through so they never see any results. And then you hear stories about how they lost money online.

How to identify work from home opportunies that work

First, let’s start with the ones that don’t work. How can you tell when someone invites you to join their team or their business that it will not work? The best way to tell is based on experience. Have you tried something similar in the past? Did it work? If it didn’t then you know this one will not work either. You can also ask your friends and contacts or better yet, Google it and go through as many reviews as you can. Find unbiased reviews on reputable sites, case studies are even better. If most reviews are negative then stay away from it. Another hint that something doesn't work is when group admins are telling people not to post them. If you see several groups in which these offers are not allowed, you know that there's something wrong with these offers.

I have a simple personal rule. If I cannot understand how money is being made in a business, I do not join it. If you ask someone to explain a business to you and you cannot even after a lengthy explanation understand how it works, then you probably should not join.

I also do not take part in businesses where the people who are being recruited are not told the whole truth about the business model.

I remember being invited to a network marketing business several years ago. I went to meetings and found them inspiring. I also purchased the products they were selling and most of them were very good. But when I looked at the business I could tell that the top earners were not making most of their money from the actual business model, the numbers did not add up. In fact they made the bulk of their money from convincing others to join in their network and from having these people paying for a bunch of other products and services that are not part of the business they are promoting.

Basically they were not teaching the people they were recruiting the real ways they were making money. So I didn’t join that business. And surely enough a few years later, the people trying to recruit me had left and they never made any profit and the top earners were exposed for their tactics. Sure I could see the potential for making some money in that business but the people being recruited into the business were not told the whole truth so I could not be part of that.

This applies to practically any business where the main focus is to recruit people. If you only make money when you recruit people then ask yourself this, what value does that business bring? What does it produce? Where is the money that is promised to the new people joining in coming from?

Being independent vs. working for someone else

What surprised me is that most people who want to work from home don’t actually want to be their own boss. They do not want any of the cost, responsibility or risk associated with being a business owner. What they actually want is for someone to outsource work to them. And there is nothing wrong with that. However this does mean that these people do not have an entrepreneurial spirit. They are just looking for people to assign them tasks to complete and they are contempt to get some money for these tasks.

Then you have another group of people who want to work from home and have their own business. They want to create, innovate, bring value, solve problems. They don’t just want to have a salary they want to be rewarded for their contribution to the economy and to the world! They are innovators. These people are independent, they don’t just look for employers they search for partners and investors, they search for customers and clients. They want to build and grow their businesses.

Don't just make a few dollars online build a business

I once wrote about the easiest money I have ever made online. I’ve done surveys, referrals and the like. It's fun and gratifying to get money for very little effort. But how much money did I make? Certainly not a full time income. While I do enjoy the fact I can sometimes make money without investing any money, I do understand that any real business requires some form of investment in order to grow.

I think it’s better to build a business than to just make a little money here and there. It’s better to have a plan that you follow that takes you through the process of building an online business that you can grow to the point of making a full time income. And when you reach that point you can continue to grow your business and maybe even sell it for a large amount of money.

Marguerite Jasmin (mj) is a blogger and online entrepreneur author of the Money Making Tips blog. If you want to talk about how you can make money online, get in touch with me on Facebook.

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