1. Choose wisely.

There are six key
elements you should be looking for [when
selecting an opportunity]. Number one:
stability. How old is the company?
Number two is excellent products or
services that consumers will use and
need more of.
Number three is the pay plan--how even
and fair and generous overall is the
distribution? This is really crucial as the
pay plan represents exactly how you'll
get paid--or not get paid. There are really
only two questions to ask [regarding
this]: How many pennies out of each
sales dollar get paid back to the
distributors each month, and how fair is
the distribution of these pennies between
the old members and the new members?
Number four is the integrity of the
company and the management. As much
as possible, [investigate] the experience
of the CEO, [their] experience in the
network marketing industry, and their
background. [Have] they been successful
in other companies in the industry? Do
they have a good reputation?
Number five is momentum and timing.
Look at where the company's at, what's
going on with the company, and if it's
Number six is support, training and
business systems. You may have
[chosen] a great company with excellent
management, products that make a
difference, a pay plan that's uniquely fair
and very generous, and momentum and
stability, but if you don't have a system
in place that works, all of that [doesn't
matter]. Most companies will have a
transferable training system that they
use, and that's where mentorship comes

2. Practice what they teach.

[To succeed,]
you need to be willing to listen and learn
from mentors. The way this industry is
structured, it's in the best interests of the
[MLM veterans in your company] to help
you succeed, so they're willing to teach
you the system. Whatever [your mentor]
did to become successful, it's very
duplicatible, but you have to be willing to
listen and be taught and follow those

3. The higher-ups.

It can be called various
things, but the general term is the
"upline," meaning the people above you.
How supportive are they? Do they call
you? Do they help you put a plan in
place? Are they as committed to your
success as they are to their own? You
should be able to relate to [the people in
your upline] and be able to call them at
any time to say "I need some help." How
much support there is from the people
above you in the company is very

4. Take up the lead with your downline.

There's a term in the network marketing
industry called "orphans"--when
somebody is brought in and then the
person who brought them in is just so
busy bringing in other people that they
don't spend the time to teach and train
[the new person]. You should be prepared
to spend at least 30 days helping a new
person come into the industry--training
them, supporting them and holding their
hand until they feel confident to be able
to go off on their own. You really need to
ask yourself, are you willing to do that?
Are you able to do that? This is really
about long-term relationship building. It's
not about just bringing people into the
business and just moving forward. It's
about working with these people and
helping them to develop relationships.

5. On the net.

People are utilizing [the
internet] as their main marketing tool.
[You can set up your site] with
autoresponders so when you capture
leads, the autoresponder can follow up
with that person. One of the greatest keys
to success in this industry is follow-up.
Many people will have someone call
them who's interested or they'll call the
person and say they're interested, but
then they don't follow up with it.
Automation on the internet has allowed a
much more consistent method of
following up.
The only drawback with the internet is
people who utilize it to spam. If there was
one thing I could put forward to say, "Do
not do" when utilizing the internet as a
marketing tool, it's spamming because
that can give a very bad reputation not
only to you but also to the company
you're working with.

6. Taking care of business.

This is a
business, and just like if you were
running a franchise or a storefront, you
[should have an] accountant. You have
all the same write-offs tax-wise that you
have with running a [full-time] business,
so it's very important to [do your
research] prior to getting involved, before
you start making money from it. How is
that going to affect you tax-wise? What
are your write-offs?
It's important to set up a [support] team
around you. I'd suggest seeking out
lawyers who deal in network marketing,
so they're very versed in all the laws and
how that affects [your business.]. There
are also accountants who specialize in
dealing with homebased businesses
specifically in the direct-selling industry.

7. Don't quit your day job...yet.

Never leave
your full-time position unless you're
absolutely certain that the income that's
coming in with this company is going to
be there. [Be sure that] you've been with
the company [for awhile] and that you
know it's a stable company, and the
income that you're earning is equal to or
greater than the income you're earning
from your job before quitting.

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